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Virtual Service Concierge Digital Media 2020 Workshops

The Service Concierge partnership had just launched Part 2 of our Service Concierge – Digital Media Program, a series of five key subjects to support businesses improve their digital platforms content and messaging, when we had to postpone due to COVID-19.

In order to support our businesses, who need these resources, now more than ever, we have adjusted the program and will now deliver five (5) digital media workshops virtually.  The workshops are:

  • Facebook for Business 101
  • Using Instagram to Grow Your Brand and Business
  • Writing for Social Media
  • Intro to Visual Content Creation
  • Why Facebook isn’t a Website

Workshops will be delivered by Paperback Events through ZOOM.  Workshops will be limited to fifteen participants to ensure quality interaction.  Interested businesses in the City of Pembroke, Town of Petawawa and Township of Laurentian Valley will be able to register for these workshops at NO CHARGE.   Note: If you register for a workshop, please participate or notify the organizers immediately if your plans change so that another person can be assigned your place in the event that workshop registration is full.  Registration is through the Paperback Event's  Eventbrite portal and is necessary in order to receive the workshop materials, by email, before the workshop and to receive the Zoom workshop login details.

Below are the five workshops, their descriptions and individual registration links.

Facebook for Business 101

Let’s transform the way you’re using Facebook for your business and discuss how to use it effectively during this time.  Facebook is the largest social media platform and is an essential tool for most local businesses.  But with the changing landscape of social media and digital marketing, and the realities of COVID-19, are you using it correctly?

In this virtual, hands-on workshop, we’ll focus on the following:

  • Key components of Facebook
  • Building your brand on Facebook
  • Creating engaging and appropriate Facebook content
  • Facebook ads

We’ll help you update your Facebook page so you can use it as a key part of your digital marketing strategy.  You’ll leave this workshop with a thorough understanding of how to use Facebook and Facebook ads to grow your business as well as how your strategy needs to shift and adapt to our current reality.

You’ll receive a worksheet and cheat sheet ahead of time and be asked to use you Facebook app during the workshop.

Zoom Virtual Workshop: Wednesday, April 22, 10-11 a.m.: Register online now.

Using Instagram to Grow Your Brand and Business

Instagram is one of the largest social media platforms.  Instagram offers a unique way to build your brand presence and connect with potential customers.  With COVID-19 forcing us to shift our focus on digital marketing, Instagram is an excellent tool for you to use for storytelling and to build a connection with your audience.  In this workshop, we’ll be exploring the best approach to building and maintaining your Instagram profile to grow and support your overall business strategy.

The workshop will focus on:

  • Key components of Instagram
  • Building your brand on Instagram
  • Visual storytelling
  • Instagram stories and the power of video
  • Building engagement

We, The Paperback Girls, fundamentally believe that Instagram is one of the strongest platforms to engage a particular target market.  We’re excited to share our tips and tricks with you about how to use Instagram effectively in our local community and in light of our current economic and social realities.

This is both for people new to Instagram or businesses who have some experience with the platform.  You’ll receive a storytelling worksheet ahead of time and be asked to use it, as well as your IG app, during this workshop.

Zoom Virtual Workshop: Wednesday, April 29, 10-11 a.m.: Register online now.
Zoom Virtual Workshop: Thursday, April 30, 2-3 p.m.: Register online now.

Writing for Social Media

Most business owners find it hard to post consistently on social media.  As a result, a lot of social media feeds are inconsistent with sporadic content that isn’t strategic.  Posts fall short in that they’re not engaging a pool of potential customers.  In this workshop, we’re going to look at two major things:

  1. Building a social media strategy
  2. Writing effective copy for social media

You’ll leave the workshop with a month’s worth of content, a template to plan your monthly social media calendar, and an understanding of how to effectively write engaging copy for your Facebook and Instagram platforms.

You’ll receive a blank template ahead of time to be filled in during this workshop.

Zoom Virtual Workshop: Wednesday, May 6, 10-11 a.m.: Register online now.

Intro to Visual Content Creation

In this workshop we’re going to discuss how to create engaging visual content for your social media.  One area many businesses fall short in is posting visually-engaging photos to their Facebook and Instagram profiles.  Professional photos always perform better and show your audience, and potential customers, that you are invested in your brand.

However, if you aren’t able to invest in those photos right away, we have the next best thing!  We’re going to show you how to think through the kinds of photos you need for your Facebook and Instagram feeds.  We’re going to discuss what makes a good photo, how to create on-brand graphics, and how to pair photos with written your written copy.

Plus, we’re going to have you play around at home and create some visual content right from your desk!

You will require a laptop or mobile device.  Once registered, you will receive a Zoom invitation with a link before the workshop begins.

Zoom Virtual Workshop: Wednesday, May 13, 10-11 a.m.: Register online now.

Why Facebook isn’t a Website

Welcome to the world of websites and SEO – search engine optimization.  You’ve probably heard of these three letters as they are everywhere when it comes to digital marketing.  But what does SEO really mean and what can YOU do to change the narrative?  In this workshop, we’ll take a closer look at what SEO really is, why it’s important, and how you can take control and help change your online presence.  SEO is not a science, but there are tricks we can learn and implement to make you business more searchable. 

This workshop will focus on the importance of a diverse online presence, particularly websites and why Facebook alone won’t cut it.

Registrants will receive a keyword and SEO worksheet ahead of time to use during the workshop.

Zoom Virtual Workshop: Wednesday, May 20, 10-11 a.m.: Register online now.


arms on a table with electronics and company logosMarch 6, 2020

Petawawa, ON – We are pleased to announce that Renfrew County Community Futures Development Corporation (RCCFDC) is now a partner in the Service Concierge program.  “Supporting community initiatives that provide solutions to identified challenges is a key organizational objective,” says Diane McKinnon, Executive Director of RCCFDC.  “Sharing knowledge, resources and opportunities to enhance our businesses and their impact in the local marketplace is integral to building healthy, vibrant communities. The Service Concierge program is an innovative response to working with and for business development.”

The next phase in the Service Concierge digital media program involves a series of workshops in March and April, focused on improving social media platforms, content and performance.  Through the partnership with the Town of Petawawa, City of Pembroke and the Township of Laurentian Valley, we are able to offer each workshop on two different days and in different locations, rotating between the partner communities.  We anticipate this will encourage participation and provide businesses with an option of workshop location and time that best suits their needs.  Workshops are limited to fifteen (15) participants to support interactive, meaningful and educational engagement. 

The five workshops will be on the following topics:

  • Facebook for Business;
  • Instagram Essentials;
  • Intro to SEO (Search Engine Optimization);
  • Writing for Social Media; and
  • Instagram Content Creation and Playground.

In Facebook for Business, this hands-on workshop will address the key components of Facebook, building your brand on Facebook, creating engaging Facebook content and a review of how Facebook’s ads work. 

Instagram Essentials will explore the best approach to building and maintaining your Instagram profile in a way that will drive growth, and support your overall business strategy.  In addition to a platform overview, storytelling, video and engagement building strategies will be reviewed.

Intro to SEO will answer whether or not your business can be found online.  This workshop will empower you with the knowledge of what SEO means and how you can control the narrative and outcome.  SEO is not a science, but there are tips and tricks that you can incorporate which will make your business a searchable listing.

Writing for Social Media will focus on a balanced and consistent media strategy to ensure your content reaches your target audience.  You will leave this workshop with media content for the month and an understanding of how to write engaging copy for both Facebook and Instagram platforms.

The Instagram Playground will be an interactive creation of visual content for your social media.  In addition to capturing some real images, in the Paperback Boutique photo labs you will learn how to build professional and engaging visual content that will support your business brand and the different photo details for both Facebook and Instagram platforms.

Participants must register and pay the workshop fee in advance.  Workshop fees are $10 plus HST and any applicable online processing charges. Class sizes are limited so register early to secure your spot. If you wish to participate in all five workshops you will have to register for each individually, selecting the workshop location and time that best suits your schedule.  Tickets are non-refundable but can be transferred to anyone you choose.  Make sure to bring your ticket to the workshop.  Each ticket will be entered into a draw for a grand prize to be awarded at the end of this program.

More details on the digital media workshops and links to online registration can be found by visiting the Service Concierge sections of the partner websites provided below.

For further information, contact:

Christine Mitchell,
Economic Development Officer, Town of Petawawa
613-687-5536 ext. 2021
Petawawa - Business: click on Service Concierge

Heather Salovaara
Economic Development Officer, City of Pembroke
613-735-6821 ext. 1500
Pembroke - Economic Development: click on Service Concierge

Lauree Armstrong,
Planner/Economic Development Officer, Township of Laurentian Valley
613-735-6291 ext.203
Laurentian Valley Township - Economic Development: click on Service Concierge